I'm not sure if everyone knows but YouTube launched a way for movie makers to upload full length movies to their site. YouTube then gives the the option to whether of not the film makers want to receive money based on rentals of the movie or by advertisements. If customers were to rent the movies they could do so on Google checkout or PayPal.
Since the site was launched it has not been as successful as many people who quick their jobs to work on this project had thought. Internet movie watchers have not been jumping onto the site to watch the movies as they had hoped. After the movie site opened only a few of the companies top rentals even had 1,000 viewings.
I personally think the reason why is because many people just don't know about the site. YouTube has never done this type of format before and without proper market communications people will not know about it. I think it is a good idea because many people that post on YouTube are trying to do the same thing that small movie makers are. They are trying to get their material out to a lot of people so they get noticed.